Personal Identity
PERSONAL IDENTITY David Gauntlett - Identity Theory According to David Gauntlett's theory of Personal Identity a person's identity is determined by their environment and that they only gained some of their current identity from media. It is also said in his theory that there are 4 factors in his theory that feed in to the personality choosing factor which is Fluidity, Constructed, Negotiated and Collective. Fluidity: People don't have fixed identity that is permanent Constructed: The mass media constructs identities in the representation it offers us. These representations have a subtle influence on audience. Negotiated: How do we negotiate the various influences (real vs reel persona). Collective: Fandoms, or the sense of belonging to a sector of a media audience, group identity. (Personal relationships U&G). 1. We get SOME of our identity from the media 2. In the past, representation were simple. Now, representations are more complex Gender Sexuality Health Andre