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Theories

  Theory Theorist Definition (60 words) Case Study (60 words) Media Ownership/Regulation - Mass media regulations are rules enforced by the jurisdiction of law. Guidelines for media use differ across the world. In the UK there is a TV broadcasting company named OFCOM that regulates all content in the British Broadcasting media. They cannot regulate the Tv show until it has been released and complained about by the people, after all that is done they will regulate the part that is being complained about in the TV show. There is also a Watershed period that lasts from 5:30 A.M - 10:00 P.M in which sensitive content cannot be aired. Synergy - Media synergy is the impact of using a cross-media approach to engage the target audience. This strategy is used by most companies involved in the cultural industries. Cross Media Convergence Henry Jenkins Henry Jenkins argues that media convergence goes beyond a mere technological shift, insisting that it also represents a shift in industrial, cultu
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Final products

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  This is the links for the music video in YouTube and Google drive.  YouTube  link :  A Level Media Studies Component 3 - Kanye West, Ghost Town Google Drive :  Final Music Video - Drive link Digipak This is the Final digipak design for all the covers.   Front Cover Back Cover Inside design Social Media This is our social media link, which also included pictures of what it looks like.  Instagram  link :  officiallongwaydown  
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Critical Self-Reflection Component 3

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  Self-Reflection link The brief set by Cambridge was to create: “A promotion package for the release of an album, to include a music video (major task), together with an official social media page for the band or artiste(s) and a digipak for the album’s release (minor tasks).” .   As a group of four, Me, Angelo , Jason And Jonathan , we chose “Ghost Town” a song by Kanye West to use as the basis of our music video How does your product represent social groups or issues? One of the many social groups we are discussing in this video is young adults around the ages of 18-25+ (University students). We represent this by having our friend Jason play as the Main Character of the music video in which he will proceed to act like the stereotypical university student, by playing a lot of sports, mainly football (his passion) and hanging out with friends to represent the daily life of most young adults in university. In this music video we represent them in a positive light by having them act l
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Post-production

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  Video Editing (Angelo): Music Video Editing This is my editing for the music video I made. First, before anything I imported the ‘Ghost Town’ Audio into Hitfilm ( My editing software ) I named it appropriately  I lowered down the volume to not make it too loud I started importing files we have on the drive By using the ‘import’ button at the top left corner, I imported the videos to Hitfilm I Edited the videos by cutting them into pieces ( By using the clipping tool )  and finding the best scenes to use for each part, Following the storyboard. I also used jump cuts on appropriate beats to show time leaping forward.  I experimented using the letter box in the music video, But It didn't sit right for me to use it so I removed it.  Done with the first few scenes, I imported the next videos for our next scene. Which was the football one.  Like before I edited the videos according to the beat and used the appropriate scenes. This scene where he Shoots the ball and misses is done purpo
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