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TikTok case study

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  TikTok is a social media platform which originated from China in September 2016              which started out as Douyin in China and was later released to the rest of the world as TikTok in 2018, TikTok is a video hosting service owned by a Chinese company named ByteDance. In the app people are allowed to post videos ranging from 15 seconds long to 10 minutes long. The app is generally used by younger people around the ages of 14-21+ as an outlet to express themselves through singing, dancing, comedy, and lip-syncing, and allows users to create videos and share them across a community with the occasional educational videos and theory videos also popping up. Byte dance is a Chinese Internet company responsible for the creation of the hit social media platform Douyin or better known by many as TikTok. It was founded in 2012 by Zhang Yiming, Liang Rubo and a team of others. Douyin or the Chinese version of TikTok is pretty popular China ...
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Theories

  Theory Theorist Definition (60 words) Case Study (60 words) Media Ownership/Regulation - Mass media regulations are rules enforced by the jurisdiction of law. Guidelines for media use differ across the world. In the UK there is a TV broadcasting company named OFCOM that regulates all content in the British Broadcasting media. They cannot regulate the Tv show until it has been released and complained about by the people, after all that is done they will regulate the part that is being complained about in the TV show. There is also a Watershed period that lasts from 5:30 A.M - 10:00 P.M in which sensitive content cannot be aired. Synergy - Media synergy is the impact of using a cross-media approach to engage the target audience. This strategy is used by most companies involved in the cultural industries. Cross Media Convergence Henry Jenkins Henry Jenkins argues that media convergence goes beyond a mere technological shift, insisting that it also represents a shift in industrial, c...
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Final products

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  This is the links for the music video in YouTube and Google drive.  YouTube  link :  A Level Media Studies Component 3 - Kanye West, Ghost Town Google Drive :  Final Music Video - Drive link Digipak This is the Final digipak design for all the covers.   Front Cover Back Cover Inside design Social Media This is our social media link, which also included pictures of what it looks like.  Instagram  link :  officiallongwaydown  
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