TikTok case study

 

TikTok is a social media platform which originated from China in September 2016              which started out as Douyin in China and was later released to the rest of the world as TikTok in 2018, TikTok is a video hosting service owned by a Chinese company named ByteDance. In the app people are allowed to post videos ranging from 15 seconds long to 10 minutes long. The app is generally used by younger people around the ages of 14-21+ as an outlet to express themselves through singing, dancing, comedy, and lip-syncing, and allows users to create videos and share them across a community with the occasional educational videos and theory videos also popping up.

Byte dance is a Chinese Internet company responsible for the creation of the hit social media platform Douyin or better known by many as TikTok. It was founded in 2012 by Zhang Yiming, Liang Rubo and a team of others.

Douyin or the Chinese version of TikTok is pretty popular China with 500 million daily Chinese users and 2 years later they rebrand it as TikTok in 2018 to release it to the rest of the world which was popular, really popular with a whopping 1 billion daily users from all around the world.

In terms of regulation the original has a much more regulated nature than the more globalized one. for example Douyin is much more kid friendly as when you are marked as a 14 year-old in Douyin you can only access the app for 40 minutes and cannot access it at all around 10pm-6pm and the content shown their is much more sane and educational for children, the content shown to them can range from patriotism, educational videos, SCIENCE, exercise videos, etc. meanwhile with the globalized version TikTok there is little to no regulation.