Theories
Theory Theorist Definition (60 words) Case Study (60 words) Media Ownership/Regulation - Mass media regulations are rules enforced by the jurisdiction of law. Guidelines for media use differ across the world. In the UK there is a TV broadcasting company named OFCOM that regulates all content in the British Broadcasting media. They cannot regulate the Tv show until it has been released and complained about by the people, after all that is done they will regulate the part that is being complained about in the TV show. There is also a Watershed period that lasts from 5:30 A.M - 10:00 P.M in which sensitive content cannot be aired. Synergy - Media synergy is the impact of using a cross-media approach to engage the target audience. This strategy is used by most companies involved in the cultural industries. Cross Media Convergence Henry Jenkins Henry Jenkins argues that media convergence goes beyond a mere technological shift, insisting that it also represents a shift in industrial, cultu