Advert analysis 3

 Mentos advertisement

This mentos advertisement was made on the 14th of February 2014 and it was about the new mentos breeze. The advert shows how the chewing candy feels, it feels like wind blowing on you thus the name breeze.

Media language

The advert shows that the chewing candy feels like a breeze of fresh air in your mouth by deliberately twisting over an otherwise normal romantic scene by overkilling the amount of air that came out of the bottle, it adds a sense of comedy to the advert whilst also showing the effects (not actual effect just how it feels in your mouth and how it effects your breath) of the chewing candy.

Representation

There are 3 actors in this advert a white man, a white woman and a mail man. The white man is your typical white man who lives in a clean and pristine apartment in the city while the white woman lives in a equally pristine house in a completely different neighborhood and there was also your typical mail man there or messenger to deliver the package to the woman. This way it would attract many white male or female who are in love but their love is on the other side of the world because they can't connect with them.

Audience

I feel that the advert was made for adults around the ages of 19-50 years old or maybe a romantic couple, as the main attraction of the product is a breeze of fresh air coming from your mouth. The way the introduce the breeze of fresh air is pretty appealing for people who might want to go on a date since because the candy improves your breath or maybe they watch the advert for the relatability of being separated from their beloved.

Industry

The plot twist at the end of the video was a welcomed surprise. Such as the build up of love orchestra and the present finally arriving to the lady only for it to unleash all of its fury upon her face and bird, also there was little to no CGI used the only time it was used was to simulate the bird' feather falling off and the woman's face freezing but that's about it.