Advert analysis 1

 5 Gum original commercial

This is a 5 gum advert made by 5 gum themselves and if you have seen the memes of this advert then you know why it's here. This advert was made on March 2007 with their iconic slogan "stimulate your sense" which makes it quite popular with memers, adrenaline chasers and and athletes and. 5 gum promotes it's gum as a gum that can not only make your breath smell better but it could also stimulate your senses.

Media Language 

The person in this advert is currently doing something extreme such as riding a ball looking thing? (I have no idea what it is) into a tube which led to a spiral downwards while continuously being blasted with cold refreshing air, maybe the advert is trying to show us the effects of the gum which is refreshing and fills you with energy.

Representation

The frail man does some dangerous things within this possibly experimental testing site that looks very shady, which brakes the stereotypes of frail men not being able to do extreme things or sports.

Audience

This add was made for people around the ages of 17+ or maybe for very active people such as people that do extreme sports, adrenaline junkies, etc. Because not only does this gum functions as a gum but it is also some type of energy food, this can be shown by the fact that the man is doing some extreme sport type of activity.

Industry

It changes the way people do adverts nowadays because with this advert it doesn't show you why the product is good, it just shows you how the product makes you feel and it might have inspired a few adverts to do the same thing